Film

how a small-budget romcom used grassroots tiktok campaigns to outgross studio marketing

I want to walk you through a story I’ve been watching closely: how a tiny romcom—let’s call it Late Night Love—turned a shoestring marketing budget into a box-office upset by leaning into...

Read more... →

Why some celebrity interviews go viral for controversy while others boost a film’s box office

I’ve always been fascinated by how a single interview clip can ripple across the internet — sometimes exploding into a pile-on of outrage, other times turning into free marketing that fills...

Read more... →

Why practical effects still matter in blockbuster films despite the dominance of CGI

I still remember the first time practical effects genuinely blew my mind: a late-night screening of John Carpenter’s The Thing on VHS, the kind of distorted transfer that somehow made the creature...

Read more... →

How does the marvel cinematic universe plan to balance legacy characters with new heroes in phase 5 and beyond

Balancing legacy characters with fresh faces is the tightrope Marvel has walked for years, and Phase 5 feels like the moment they either master the choreography or trip in front of a packed arena. As...

Read more... →